Case Study: Moss Bros Group plc achieves online revenue growth and 80% cart-abandonment email open rate with Fresh Relevance

Moss Bros attributes £5,000 of sales a week to Fresh Relevance

Moss Bros is an iconic UK formal menswear specialist with over 135 stores and a growing eCommerce channel. The retailer approached Fresh Relevance to tackle shopping-cart abandonment and quickly realized the platform could also provide real-time visitor insights to better understand customer behaviour and trends.

Fresh Relevance implemented a personalized cart-abandonment email sent 20 minutes after a visit, showing items the customer expressed interest in plus crowd-sourced product recommendations that match the site’s branding and tone. The campaign achieved an 80% open rate and helped drive rapid online growth—online sales share rose from about 5% of group turnover to a projected 8–10%, with ready-to-wear sales increasing significantly.

Moss Bros Group plc

Matthew Grisman

Database Services Manager