Case Study: Manillo.dk achieves 8.6% sales uplift with Fresh Relevance cart abandonment emails

Manillo increased sales by 8.6% using Fresh Relevance cart abandonment emails

Manillo.dk is a Danish daily-deal website ranked number one in its sector by Trustpilot that attracts high traffic but struggled with cart abandonment. The company engaged Fresh Relevance to convert abandoned carts into increased revenue.

Over a year-long partnership Fresh Relevance implemented cart-abandonment emails and dynamic real-time content for newsletters and personalized product recommendations. The program delivered a 6.7% recovery rate (an 8.6% sales uplift), involved thousands of messages (3,638 sent in one month), ensured customers never saw expired deals, and was backed by highly responsive customer service.

Manillo.dk

Frederik Boysen

Director