Case Study: kleertjes.com achieves 7.5% YOY Email Marketing Sales Uplift with Fresh Relevance

kleertjes.com achieves 7.5% YOY email marketing sales uplift by improving customer identification and introducing personalization

Kleertjes.com, the Netherlands' largest online retailer for children's brand clothing and shoes, wanted to make shopping easier for busy parents by personalizing and automating its email marketing while improving customer identification for better remarketing and recovery.

By implementing the Fresh Relevance platform the retailer overhauled its cart recovery flow (now sending emails at 15 minutes and 24 hours), combined multiple identification methods to lift ID rates from 25% to 65%, and added personalized product recommendations and branded newsletters. The changes delivered a 7.5% YOY uplift in email marketing sales, a 347% YOY increase for cart abandonment messages, a 126% uplift for browse emails, and now drive roughly 2.1% of overall gross sales.

kleertjes.com

Niek Stofbergen

Senior Email Marketer