Case Study: HTS Spares achieves more revenue and time savings with Fresh Relevance

HTS Spares increases revenue & saves time with marketing automation

HTS Spares, a leading supplier of machinery spares and consumables for construction workshops, was struggling with a poor integration between its website and ESP, which made email automation unreliable and data inaccurate. The company turned to Fresh Relevance and its integration with dotdigital to improve its marketing automation, recover abandoned carts, and grow its database.

Fresh Relevance implemented cart abandonment and purchase complete emails, data capture popovers, and AI-driven product recommendations across the site. The results included £394K in cart abandonment revenue in 9 months, £38K from recommendation popovers, over 460 new contacts in 9 months, 17,000 popover impressions in 4 months, and about a day of work saved per week through automation.

HTS Spares

Courtney Bray

Marketing Executive