Case Study: Multi‑brand consumer electronics retailer achieves 4.9% YOY sales uplift with Fresh Relevance triggered emails

How one consumer electronics provider boosts sales with personalized triggered emails and social proof

A multi‑brand consumer electronics retailer faced intense competition from online giants and needed to boost engagement and sales from both first‑time buyers and repeat customers. The challenge was to turn more browsers into buyers and secure second purchases in a market where shoppers expect highly personalized, seamless experiences.

Partnering with Fresh Relevance, the retailer launched personalized triggered email workflows (cart and browse abandonment), brand‑affinity banners, social‑proof product ratings and a four‑part post‑purchase campaign to encourage reviews and repeat buys. The result: a 53% visitor identification rate, a 4.9% uplift in sales year‑over‑year from triggered emails, and a 59% higher average order value on browse abandonment emails that included star ratings.