Case Study: Hoseasons converts lookers into bookers and boosts browse-abandonment revenue by 50% with Fresh Relevance

Hoseasons transforms lookers into bookers with Fresh Relevance’s range of SmartBlocks

Hoseasons is a leading UK holiday company offering over 30,000 lodges, cottages, parks and boating getaways and serving more than 1.5 million customers a year. With around 70% of bookings happening online and a shifting customer mix, the business asked Fresh Relevance to help turn more website lookers into paying bookers.

Fresh Relevance deployed SmartBlocks to pull live Instagram content into emails, added Countdown Timers across email and site creative, and powered personalized cart and browse-abandonment emails that auto-fill details based on a visitor’s search. The tactics boosted social proof, urgency, click‑throughs and conversions—browse-abandonment revenue now reaches about 50% of cart-abandonment activity—and built on Fresh Relevance’s strong track record with travel brands.

Hoseasons

Jonathan Hudson

Head of Marketing