Case Study: The Book Outlet achieves a 27% sales uplift with Fresh Relevance

Fresh Relevance web personalization and recovery emails help boost revenue by 27%

The Book Depot Partnership, North America’s largest book wholesaler with 1 million titles across 500,000 sq ft, operates the Book Outlet retail site. With such a vast catalog, automatic real-time personalization was essential, but their previous system didn’t give marketing teams the control needed to tune product merchandising and recommendations quickly.

bubblebox:media implemented Fresh Relevance with ExactTarget as the ESP, using on-site behavioral data and marketer-defined merchandising rules to deliver real-time, personalized and crowd-sourced product feeds into web pages and emails (including cart and browse recovery). The approach prioritized recommendations by popularity and browsed genres and fed live behavior into ExactTarget, helping Book Outlet exceed goals with a 27% sales uplift.

The Book Outlet

Ian Michael

Marketing Director