Case Study: AlexandAlexa.com achieves 257% revenue increase from cart abandonment emails with Fresh Relevance

Fresh Relevance increased revenue from cart abandonment emails by 257% through real-time execution

AlexandAlexa, the premier kids’ department store running on Magento, was struggling with cart abandonment recovery: their ESP/Magento integration (ExactTarget) only sent recovery emails every 24 hours and couldn’t include product links, yielding a low conversion rate of 5.9% and missed revenue opportunities. Timing restrictions and limited personalization were undermining the effectiveness of their email program.

Fresh Relevance’s Enterprise solution provided real-time web behavior tracking, full control over product data and personalized live content, cutting cart abandonment deployment from 24 hours to 30 minutes. The changes boosted recovery performance dramatically — revenue from cart abandonment emails rose by 257% and conversion rates increased, delivering significantly more orders and ROI.

AlexandAlexa.com

Jon Grail

Email Marketing Manager