Case Study: Franklin Sports achieves significant lift in email marketing with Fresh Relevance

Franklin Sports achieves significant lift in email marketing with Fresh Relevance

Franklin Sports, a leading sporting goods brand based in Stoughton, MA, operates a busy eCommerce site alongside major retail partnerships. The company engaged Fresh Relevance to address cart and browse abandonment and to improve the performance of its wider email marketing program.

Fresh Relevance implemented triggered cart- and browse-abandonment emails that automatically show the products a shopper left in their cart or viewed, with direct links to complete the purchase. The personalized, timely messages — together with strong ongoing support from Fresh Relevance — delivered a measurable increase in sales and a significant lift across Franklin Sports’ email marketing.

Franklin Sports

Aaron Seitz

Digital Marketing Analyst