Case Study: Emma Bridgewater achieves 10.5% sales uplift via abandoned cart and browse emails with Fresh Relevance

Emma Bridgewater drives a 10.5% sales uplift using abandoned cart and browse emails from Fresh Relevance

Emma Bridgewater, the Stoke-on-Trent–based maker of hand-decorated everyday pottery, wanted to boost online revenue by recovering sales lost to cart and browse abandonment, especially during promotional peak periods like Black Friday and Christmas.

Working with Fresh Relevance, Emma Bridgewater added an email-capture pop-up and automated abandonment emails sent within 30 minutes that include basket details, CTAs and SmartBlocks product recommendations. The program drove a 10.5% sales uplift from abandoned cart and browse emails, scaled to nearly 10,000 such emails in a month (850 in 24 hours during a promotion), while maintaining consistent branding and avoiding recent-purchase recommendations.

Emma Bridgewater

David Beaumont

Email Marketing Executive