Case Study: Dreams achieves 20X ROI with Fresh Relevance and Dotdigital

Dreams unlocks 20X ROI with Fresh Relevance

Dreams, the UK's leading bed retailer, faced the challenge of managing a complex, multi-channel customer journey for a big-ticket item. They needed to balance their strong in-store presence with effective online and email marketing, but their personalization and email platforms were separate. To achieve sophisticated cross-channel personalization, they partnered with Fresh Relevance and its parent company, Dotdigital, moving their marketing automation to this unified platform.

The solution involved integrating email and website personalization on the Dotdigital platform, enabling cohesive AI-powered product recommendations and triggered automations that utilized unified online and offline purchase data. This strategy, implemented by Fresh Relevance and Dotdigital, delivered a 20x return on investment. AI recommendations doubled revenue compared to other data sources, and redesigned abandoned browse and cart programs saw significant uplifts in engagement and clicks.

Dreams