Case Study: cottages4you achieves 957% ROI with Fresh Relevance

cottages.com has achieved an astonishing 957% ROI

cottages4you, the largest holiday cottage letting agency in the UK with over 15,000 privately owned properties across the UK, Ireland, France and Italy, faced a highly competitive market and significant browse/cart abandonment. The challenge was to re-engage visitors who left the site without booking and make it easy for them to return and complete a reservation.

Fresh Relevance implemented an automated browse and cart abandonment strategy that sends registered visitors an email within an hour of leaving the site, showing properties they viewed and direct booking links. The system sends about 3,500 emails per month, runs largely automatically, and delivered a 957% return on investment—every £1 spent returned £9.57—while improving customer convenience and booking recovery.

cottages.com

Nick Smith

Marketing Director