Case Study: Cooksongold achieves 50% voucher redemption and up to 8% monthly revenue recovery with Fresh Relevance

Cooksongold empowers its marketing and eCommerce teams to improve website performance with Fresh Relevance

Cooksongold is the UK’s largest one-stop shop for jewellery makers with over 18,000 products and a website that serves as a critical 24-hour sales channel. The company needed faster, more flexible ways for its marketing and eCommerce teams to personalize the site, reduce browse and cart abandonment, and improve promotion redemption without relying on IT.

Using Fresh Relevance’s Site Editor and SmartBlocks, Cooksongold gave marketing direct, drag-and-drop control over personalized content and tests, added a Countdown Timer to the cart, and integrated ratings and reviews for social proof. Results include voucher redemption rising from 35% to 50%, a triggered-email abandonment program recovering up to 8% of monthly revenue, and ongoing plans to expand dynamic, personalized experiences across the site.

Cooksongold

Jonathan Broadhurst

eCommerce Executive