Case Study: 7dayshop achieves 200%+ higher personalized homepage conversion with Fresh Relevance

7dayshop boosts conversion by personalization

7dayshop is an established online seller of photography, digital and computer products (founded in 1997 and serving over a million customers) running on Magento. Its key challenge was to attract new visitors, encourage existing customers to return and convert browsers into buyers while maintaining strong customer recommendation scores and good value.

Working closely with Fresh Relevance’s expert Professional Services team, 7dayshop added personalized live content: a dynamically personalized homepage with sections such as 'Other people are looking at' and 'New Products', plus in-nav recommendations like 'Best Sellers'. The initiative has been a success — the conversion rate from personalized homepage is more than 200% that of other pages — and, as Sam Du Feu says, the Fresh Relevance team is "very much an integral part of the 7dayshop team."

7dayshop

Sam Du Feu

IT and Marketing