Case Study: Trace Register improves seafood traceability and data trust with Fresh Consulting

Trace Register speeds onboarding and boosts task completion with Fresh Consulting

Trace Register, a seafood supply chain SaaS company, faced challenges with its legacy ORIGIN traceability platform. The interface was unintuitive and data entry was cumbersome, leading to unreliable records that undermined user trust and disrupted audits. They partnered with Fresh Consulting to redesign the platform into a more streamlined and user-friendly experience that could improve data integrity and support broader business goals.

Fresh Consulting conducted collaborative workshops and user research to redefine the product vision. They redesigned the ORIGIN platform interface to prioritize accurate data entry, clear error handling, and visual feedback on data completeness. The solution led to a dramatic improvement in task completion rates, reduced support tickets, and faster user onboarding. In parallel, Fresh Consulting also rebuilt Trace Register's marketing website in Webflow within five weeks, creating a modern site that better articulated their brand message.

Trace Register