Case Study: Microchip Technology modernizes its GUI design tool with Fresh Consulting

Microchip Technology boosts Graphics Composer preference by 73% with Fresh Consulting

Microchip Technology, a leading provider of smart device solutions, needed a significant update for its Graphics Composer GUI design tool. The tool’s outdated visual design lacked modern usability and had to cater to two distinct user groups: UI designers and firmware engineers. They partnered with Fresh Consulting to overhaul the application.

Fresh Consulting conducted user research and held design workshops to align on a modern vision. They redesigned the interface with a simplified layout, updated icons, and a consolidated visual hierarchy to improve usability and workflow efficiency. The new design scored 73% over the old one in a preference test, with users finding it more appealing, trustworthy, and valuable.

Microchip Technology