Case Study: New York University achieves 130% enrollment growth with FrescoData

New York University Exceeds Email Marketing and Enrollment Goals with FrescoData

New York University worked with FrescoData to expand its international email marketing efforts and support new masters’ program campaigns. NYU needed a partner that could provide targeted student data in multiple countries, help manage segmented outreach, and ensure compliance with changing global privacy laws while improving enrollment performance.

FrescoData delivered an in-house database solution and supported NYU with segmented email campaigns, A/B testing, and dedicated landing pages. The result was a 130% increase in enrollments, a 600% increase in target audience availability, more than 250,000 contacts reached, 99% inbox deliverability, open rates above 20%, and click-through rates above 6%, while doubling engagement from previous campaigns.

New York University