Case Study: Mila.com boosts brand awareness and enters a new market with FrescoData

Mila.com - Customer Case Study

Mila.com, a popular B2C portal in Europe, wanted to test market a new geographical area and enter a highly competitive market. To support the launch, it worked with FrescoData to get marketing insights on the new market, including language fluency, culture, buying power, and internet usage patterns.

FrescoData built accurate, well-segmented business and consumer email lists, then used data analytics to identify the right audience and optimize campaign timing. The campaign drove a spike in Facebook likes and heavy website traffic within 24 hours, helping Mila achieve brand awareness success and reach breakeven in the target geography sooner than expected.

Mila.com