Case Study: RAK Porcelain achieves hospitality sales growth with FrescoData

How Rak Porcelain uses Data Intelligence to Generate Hospitality Sales

RAK Porcelain, part of RAK Ceramics Group, turned to FrescoData after being recommended by a major media house at an event in Italy. The company needed a highly targeted marketing list of hospitality executives in a new world region and in a language it had not previously used, making the challenge especially unusual and difficult.

FrescoData built a segmented, opt-in data list with job-role filtering, email addresses, firmographic details, and primary and secondary contact information, then had the records verified manually by human verifiers to maximize deliverability and response. The solution supported concurrent telemarketing and direct mail campaigns, helping RAK Porcelain reach its target audience, generate lasting engagement, and strengthen its competitive position, while FrescoData successfully delivered an accurate and responsive list for the campaign.

RAK Porcelain