Case Study: Orange Cactus Project achieves exceptional conversions with FrescoData

How Orange Cactus achieved high growth rate in its targeted market segment

Orange Cactus Project worked with FrescoData to support a customized marketing campaign for a major construction equipment manufacturer. Its goal was to reach senior management executives in a niche construction segment with an innovative, highly targeted approach, using regional data and best-practice marketing methods.

FrescoData sourced and tested regional construction-industry data to improve audience segmentation, timing, and campaign targeting, and provided analytics on bounce rates, open rates, and click-through rates. The campaign helped Orange Cactus Project generate exceptional conversions and build a stronger relationship with its target audience, while giving FrescoData useful insights into the construction market and opportunities to expand the campaign into other countries.

Orange Cactus Project