Case Study: Kennametal reaches new target regions with FrescoData

How Kennametal Got in Touch with Audiencesin New Target Regions

FrescoData worked with Kennametal, a global supplier of tools and industry solutions, to help reach audiences in new target regions. Kennametal needed a better understanding of those prospects before marketing to them, especially in markets where email was not yet a widely used communication channel.

FrescoData identified prospects from its global business database and provided refined contact lists with direct emails, firmographics, and senior-level contacts, then supported an integrated email broadcast and direct mail campaign. FrescoData measured engagement, deliverability, and ROI throughout the process, and the campaign exceeded expectations by generating stronger interest from industry leaders and opening up new regions and industries for Kennametal.

Kennametal