Case Study: Halogen Software achieves higher email open rates with FrescoData

How Halogen Software achieved a competitive advantage to stand out in Human Resources Sector

Halogen Software, a pioneer in native cloud-based talent management systems, wanted to gain a competitive edge by reaching companies its competitors had already tapped and identifying the right IT decision makers in targeted regions. It turned to FrescoData for help with prospecting and lead generation for its talent management software business.

FrescoData sourced an opt-in, CAN-SPAM-compliant contact list of top industry leaders and professionals, segmented by region, department, employee size, company turnover, and annual spend, and verified it to support 95% deliverability. FrescoData’s strategic marketing team also optimized the email blast using scoring keywords and send timing, which helped Halogen Software achieve an open rate 5% higher than expected.

Halogen Software