Case Study: Cognex Corporation boosts global engagement with FrescoData's targeted business email database

How Cognex Fruitfully Expanded Its Business Worldwide

Cognex Corporation partnered with FrescoData to support a targeted marketing effort aimed at reaching professionals with specific job titles across different business functions and regions. Cognex needed a large, industry-specific business email database to expand its brand reach worldwide and better connect with senior and middle management contacts.

FrescoData built a segmented database of 10 million business email contacts, organized by geography and aligned with CAN-SPAM compliance, giving Cognex a more targeted list for its campaign. Using FrescoData’s data, Cognex ran a focused regional campaign that reduced cost and operational effort, improved click-through and conversion performance, and generated stronger engagement and positive responses from prospects.

Cognex Corporation