Case Study: Analysys Mason achieves higher prospective client engagement with FrescoData

How Analysys Mason achieved increased engagement score with its prospective clients

Analysys Mason, a global telecom, media, and technology consulting firm, needed a better way to target telecom-sector prospects in specific geographic areas, especially telecom companies in developing countries. It turned to FrescoData to help segment and identify the right companies with detailed firmographic data and other pre-selects so it could tailor its marketing approach.

FrescoData worked with Analysys Mason through goal-oriented planning sessions, compiled and validated a segmented list of target telecom companies, and supported analysis of company growth, revenue, and other characteristics. As a result, Analysys Mason achieved a stronger engagement score with prospective clients, while also reducing costs and improving operational efficiency in a fast-growing market.

Analysys Mason