Case Study: DMG Events boosts Hotel Show Dubai attendance by 42% with FrescoData email marketing

How a Global Events & Conferences Services leader spiked their event attendance using response data

DMG Events Middle East, Asia, & Africa, which produces more than 40 global exhibitions, wanted to boost attendance and exhibitor interest for its 2014 Hotel Show Dubai event. The company needed to reach specific hospitality professionals across seven countries in the Middle East and Asia, but struggled to find a way to target the right people by location, industry, and job title. FrescoData was brought in to help with email marketing data for this highly specific audience.

FrescoData built a targeted contact list using response-based data sources from countries including Hong Kong, China, Singapore, Indonesia, Malaysia, Thailand, Cambodia, Vietnam, Brunei, and the United Arab Emirates, focusing on employees at 3-, 4-, and 5-star hotels with relevant job titles. The campaign delivered strong engagement, with open rates above 22% and click-through rates above 7%, and helped increase attendance at Hotel Show Dubai by 42%. DMG Events was pleased with the results and continued working with FrescoData for later events.

DMG Events Middle East, Asia, & Africa