Case Study: a global pharmaceutical company recruits high-risk COVID-19 participants with FrescoData

Global Pharmaceutical Company - Customer Case Study

FrescoData worked with a global pharmaceutical company to help them recruit participants for a study. The challenge was to identify and reach specific low-income, high-risk groups that had the highest exposure to Covid-19.

Using a methodology that overlaid property data, lifestyle and behavioral information, essential worker job roles, and places of interest, FrescoData was able to precisely target the required audiences. This process also allowed them to validate theories about correlations between income, behavior, job roles, and infection rates. Specific results and measurable impacts from this campaign are available upon request from FrescoData.