Case Study: a global consumer media company increases ad revenues with FrescoData

Global Consumer Media Company - Customer Case Study

FrescoData was engaged by a global consumer media company that was struggling with low email deliverability rates and sought to increase its advertising revenue. The challenge was to improve engagement with its subscriber base to boost the performance of its marketing campaigns.

By evolving the client's email strategy to a newsletter format and leveraging zero-based people data, FrescoData significantly improved targeting and engagement. This approach successfully warmed up IPs and domains, skyrocketing average inbox deliverability from 66% to 98% for over 16 brands. The solution implemented by FrescoData generated over $150,000 in tracked advertising revenue for the client.