Case Study: Subway boosts personalized audio ad engagement with Frequency

Subway delivers 500+ personalized audio ads with Frequency

The customer Subway, a fast food franchise with over 22,000 US locations, wanted to develop a personalized audio campaign at scale to increase listener engagement and orders. The vendor Frequency, using its platform, was partnered with to address this challenge.

Frequency's solution delivered over 500 hyperlocal and personalized audio ad variations. These ads were customized across 70 markets, tailored to daily sandwich promotions, and utilized weather triggers to encourage delivery orders on rainy days. This approach successfully increased audience engagement for Subway.

Subway