Case Study: iHeartMedia speeds up ad ops 7.5x with Frequency

Speeding up teams 7.5x for iHeartMedia with campaign management tools

iHeartMedia, a global leader in audio, faced a challenge managing a high volume of complex advertising campaigns. Their ad operations teams manually handled hundreds of audio files, banners, and pixels for weekly campaigns across more than 60 markets, a time-consuming process prone to human error. They partnered with vendor Frequency to find a solution using its campaign management tools to streamline these workflows.

By implementing Frequency's platform, iHeartMedia leveraged an asset library for bulk uploading and central management of ads. The solution included tools for validation, scheduling, and easy versioning, which accelerated their ad ops process from 2.5 hours down to just 20 minutes. This resulted in workflows that were 7.5 times faster, saving hundreds of hours, reducing errors, and supporting increased ad revenue. Frequency helped the client achieve an 87% increase in efficiency across their campaign management.

iHeartMedia