Case Study: Audacy achieves 3x vetting efficiency with Frequency's podcast vetting automation

Increasing ad ops efficiencies 3x for Audacy with podcast vetting automation

Audacy, a leading podcast network with over 100 shows, was facing significant challenges in its manual advertising operations (ad ops) vetting process. Their decentralized system, which relied on Google Forms and Sheets, led to untracked requests, lost communications, and excessive time spent on follow-ups. Seeking to minimize human error and speed up responses, Audacy partnered with vendor Frequency to implement its Vetting Automation service.

By utilizing Frequency's platform, Audacy automated its workflow, centralizing show management and streamlining communication. This solution saved the ad ops team hundreds of hours and delivered a 3x increase in efficiency. The results included a two-thirds decrease in active requests and securing 300% faster responses from shows, which in turn supported and captured more revenue for the network.

Audacy