Case Study: iHeartMedia speeds up campaign management 7.5x with Frequency

iHeartMedia speeds up campaign management 7.5x with Frequency

iHeartMedia, a global leader in audio, faced a challenge in managing its high volume of complex advertising campaigns. Their ad operations team was burdened with manual tasks like handling hundreds of audio files, banners, and pixels, which included weekly creative swaps across 60+ markets. They partnered with Frequency to find a solution to save time and reduce errors.

Frequency implemented its campaign management tools, including an asset library for bulk uploads and tools for bulk trafficing, validation, and ad scheduling. This solution sped up the ad ops process dramatically, reducing the time for certain tasks from 2.5 hours to just 20 minutes. The results included saving 130 minutes on creative swaps per campaign and achieving an 87% increase in efficiency, allowing the team to support more ad revenue with less human error.

iHeartMedia