Case Study: McDonald’s achieves 38% ad recall with Frequency's real-time audio ads

Generating 38% ad recall for McDonald’s using audio ads with real-time sports scores

McDonald's Australia wanted to promote its game day meals to sports fans by leveraging live match statistics from the Australian Football League to adjust its messaging in real-time. The company partnered with the vendor Frequency to develop a dynamic audio advertising campaign that could connect with listeners tuning into matches.

Frequency implemented a solution using dynamic audio ads that reacted to live scores. The ads were tailored for pre-game, mid-game, and post-game moments. This strategy generated an ad recall of 38% among listeners, which was 15% above the QSR category benchmark, and 19% of listeners intended to order takeaway burgers as a result.

McDonald’s