Case Study: Subway boosts personalized audio ad engagement with Frequency

Delivering 500+ audio ads for Subway across markets, offers, and weather triggers

Frequency partnered with Subway to develop a personalized audio campaign that could scale across the quick-service restaurant's vast US footprint. The challenge involved finding a way to increase audience engagement and orders for a brand with over 22,000 locations, requiring a solution that could tailor messaging to different markets and daily promotional offers.

Using its platform, Frequency enabled DAX to implement a highly dynamic solution. The campaign delivered over 500 personalized creative variations, utilizing hyperlocal messaging across 70 markets and weather triggers to promote delivery orders on rainy days. This approach successfully created one-to-one connections with customers at a national scale.

Subway