Case Study: Audacy achieves 3x vetting efficiency with Frequency

Audacy boosts ad ops efficiency 3x with Frequency

Audacy, a leading podcast network handling over 10,000 vetting requests, faced significant challenges with its manual ad operations process. Their decentralized system, which relied on Google Forms and Sheets, lacked tracking and automated follow-ups, leading to lost communications, human error, and team frustration. To solve this, they turned to vendor Frequency and its Vetting Automation service.

By implementing Frequency's platform, Audacy streamlined its entire vetting and approval workflow. The solution centralized show management, automated notifications, and provided unique profiles for each podcast. This resulted in a 3x increase in operational efficiency, a two-thirds decrease in active requests, and responses that were 300% faster. Ultimately, Frequency's automation saved Audacy hundreds of hours, supported higher revenue capture, and allowed the network to scale effectively.

Audacy