Case Study: MTV reduces technical debt and streamlines Salesforce with Frends Enterprise iPaaS

MTV Reduced technical debt and streamlined Salesforce with 95% of integrations on Frends

MTV, Finland’s leading commercial TV company and part of Telia Company, needed to reduce technical debt and replace many point-to-point integrations that were slowing development and making monitoring difficult. As MTV centralized playout services in the Nordics and prepared to modernize systems such as its B2B CRM, it turned to Frends Enterprise iPaaS to support more efficient integration management and development.

With Frends Enterprise iPaaS, MTV rebuilt integrations into a more orchestrated, low-code integration layer that acted as an interpreter between systems, improved monitoring, and enabled smoother data flow between MTV, Red Bee Media, and TV4. By spring 2023, 95% of MTV’s business application integrations had been built on Frends, helping reduce technical debt, speed the Salesforce deployment, and make future system changes easier and less dependent on legacy technologies.

MTV

Veli-Matti Huhtala

Product Owner