Case Study: Instru Optiikka achieves seamless data synchronization and omnichannel flexibility with Frends Enterprise iPaaS

Instru Optiikka APIs and plug-and-play give flexibility and efficiency

Instru Optiikka, a leading optical retailer in Finland and Estonia, needed a way to keep data consistent across a complex hybrid environment spanning stores, e-commerce, and multiple business systems. The company turned to Frends Enterprise iPaaS to support reliable data synchronization and enable flexible integration across its operations.

With Frends Enterprise iPaaS, Instru Optiikka integrated POS, e-commerce, inventory, ERP, CRM, BI, accounting, and SMS communication systems through APIs and plug-and-play capabilities. The solution improved visibility into operations, enabled real-time tracking of stock and performance data, and sped up the launch of new services and integrations in a cost- and time-efficient way.

Instru Optiikka

Jani Tornikoski

Chief Information Officer