Case Study: PUMA achieves faster, more transparent freight procurement with Freightos Procure

PUMA manages air and ocean freight tenders across 35 markets with Freightos

Puma, a global sportswear brand, faced challenges in achieving transparency and speed in its freight procurement across 35 markets. Reliance on manual processes, price volatility, and the complexity of managing global tenders hindered efficient execution and data-driven decision-making. To address this, Puma turned to the vendor Freightos for a solution.

Freightos implemented its Freightos Procure platform, introducing an autonomous digital rate engine with business rules for tendering. This solution provided real-time market benchmarking, automatically validated rates against indices, and proposed actionable insights. The collaboration with Freightos granted Puma unrivalled market visibility, enabled rapid identification of cost optimization opportunities, reduced team workload, and increased productivity, helping secure a logistics competitive advantage.

Puma