Case Study: SUNY Brockport raises $1.175M in legacy gifts with FreeWill

SUNY Brockport capitalizes on The Great Wealth Transfer, raising $1.175M

The State University of New York (SUNY) Brockport faced the dual challenge of declining public funding for higher education and the need to capitalize on the upcoming Great Wealth Transfer. To secure its future, the university sought to boost its legacy giving program and turned to FreeWill for a solution using their bequest tool.

Partnering with FreeWill provided an easy, plug-and-play platform for alumni to create wills and leave bequests. The solution included strategic campaign support and custom content from FreeWill. In just nine months, this partnership yielded significant results for SUNY Brockport, generating 25 gift intentions and securing $1.175 million in committed legacy gifts.

SUNY Brockport

Brad Schreiber

Assistant Vice President for Advancement