Case Study: Entertainment Community Fund raises $2.5M in bequest commitments with FreeWill

How the Entertainment Community Fund raised $2.5M by providing their community with free wills

Entertainment Community Fund, an organization providing aid to the entertainment industry, faced significant challenges in scaling its planned giving program. With only one staff member dedicated to this effort, they lacked the resources to cultivate legacy gifts and had no way to fundraise from their large community of clients. They partnered with FreeWill to overcome these obstacles and leverage its will-making service.

By using FreeWill, the organization gained strategic support and tools to easily offer a free will-writing service to its community. This solution, implemented by FreeWill, allowed them to engage a new pool of potential donors. In just one year, they doubled the number of new legacy gifts and raised $2.5 million in bequest commitments.

Entertainment Community Fund

Jay Haddad

Manager of Individual Giving