Case Study: Boys & Girls Clubs of Bloomington boosts planned giving and secures legacy gifts with FreeWill

How the Boys & Girls Clubs of Bloomington found a partner in Planned Giving

The Boys & Girls Clubs of Bloomington, an organization providing essential after-school programs, faced the challenge of diversifying its heavily donation-based revenue and reinvigorating its stalled planned giving program. To address this, the nonprofit partnered with the vendor FreeWill and implemented its Planned Giving Suite to streamline the complex process and educate both staff and donors.

Using FreeWill’s platform as a free resource for families to create estate plans, the organization efficiently launched new campaigns and engaged its community. This solution yielded significant results for the Boys & Girls Clubs of Bloomington, including 93 completed estate plans and $155K in legacy gift commitments, achieving a fivefold return on their investment with FreeWill in the first year.

Boys & Girls Clubs of Bloomington

Leslie Abshier

Vice President of Resource Development