Case Study: SPCA International raises over $18M in bequest commitments with FreeWill’s National Featureship

How SPCA International is engaging new donors and raising millions with FreeWill’s National Featureship

SPCA International, a global animal welfare organization, sought to expand its planned giving program and connect with new donors beyond its existing base. To build their donor pipeline, they partnered with FreeWill to leverage its National Featureship service.

Through FreeWill's National Featureship, SPCA International was showcased as a recommended beneficiary to users creating wills on the platform. This solution introduced them to a new audience, resulting in over 800 new legacy donors and more than $18 million in future bequest commitments, significantly increasing their pipeline of support.

SPCA International

Julia Masucci

Planned Giving Officer