Case Study: OutRight International secures $950K+ in bequest commitments with FreeWill

How Outright International increased visibility and secured $950K+ in Bequests

Outright International, an organization working to strengthen the global LGBTIQ human rights movement, sought to increase legacy giving but lacked the internal bandwidth and expertise to grow these efforts. After learning from FreeWill’s webinars, they chose to partner with the vendor to develop a more robust planned giving strategy.

Using FreeWill’s Planned Giving Suite and National Featureship, Outright was introduced to new supporters and equipped with tailored resources to educate its audience on estate planning. This solution helped the organization secure over $950,000 in bequest commitments. A significant majority of this amount, over $835,000, was committed directly through the National Featureship program, demonstrating the measurable impact of the partnership with FreeWill.

OutRight International

Katie Hultquist

Director of Leadership Giving