Case Study: NOCO Humane boosts legacy and non-cash giving with FreeWill

How NOCO Humane educates donors on planned and non-cash giving and raises funds for animals

NOCO Humane, a non-profit animal rescue shelter, sought to enhance its fundraising by expanding its planned giving program and educating its donors on tax-smart, non-cash gift options. To address this challenge, they partnered with the vendor FreeWill and its suite of tools.

By implementing FreeWill's Planned Giving and Smart Giving Suites, NOCO Humane simplified the donation process for its supporters. The solution enabled the organization to uncover over $1.2 million in legacy gift commitments and raise more than $28,000 in real-time non-cash gifts within just six months, significantly boosting their fundraising efforts.

NOCO Humane

Leighanne Alford

Development Manager