Case Study: Muttville Senior Dog Rescue secures $3.6M in legacy gifts with FreeWill

How Muttville Senior Dog Rescue secures legacy gifts in California

Muttville Senior Dog Rescue, a San Francisco-based dog rescue organization, sought to establish a planned giving program to secure legacy donations but was challenged by its lean fundraising team. Their Director of Strategy and Engagement, already managing numerous responsibilities, lacked the dedicated time to build this program. To address this, they turned to FreeWill for a solution.

By implementing FreeWill's Bequest Tool, Muttville provided supporters with an easy way to create wills and revocable living trusts that include charitable bequests. The solution was highly successful, helping Muttville secure $3.6 million in committed gifts from 68 legacy donors. FreeWill's tools were particularly effective for revocable living trusts, which accounted for 81% of the total committed dollars and were chosen by 57% of the new legacy donors.

Muttville Senior Dog Rescue

Erick Smith

Director Strategy & Engagement