Case Study: MANNA secures $95K in bequest commitments with FreeWill

How MANNA gives the gift of peace of mind to supporters

MANNA, an organization providing meals to those with severe illnesses, had a dedicated supporter base but lacked the internal resources to build a formal planned giving program. They needed an effortless way to encourage their donors to include the nonprofit in their estate plans. They discovered a solution with the vendor FreeWill.

By partnering with FreeWill, MANNA was able to offer a free online will creation tool, making it simple for supporters to create legal wills while considering a bequest. Using personalized marketing and FreeWill's platform, MANNA launched a successful campaign that generated $95,000 in bequest commitments from 10 new legacy donors within just six months, securing long-term revenue for their mission.

MANNA

Dan Getman

Longtime Senior Manager of Donor Relations