Case Study: Hope For Paws grows legacy giving and protects pets with FreeWill

How Hope For Paws raises crucial funds & helps donors make plans for their pets

Hope For Paws, an animal rescue organization, faced the challenge of expanding its legacy giving program to secure future funds. Despite having a highly-engaged donor base, their small team lacked the capacity and a dedicated staff member to actively pursue these crucial planned gifts. They turned to FreeWill for a solution to scale their outreach without overextending their resources.

By utilizing FreeWill's National Feature, the organization was able to prominently offer free will-creation tools that resonated with their mission, including a specific section for pet care planning. This solution generated over 2,200 committed bequests with an average value of $19,000, with 80% of these commitments coming directly from FreeWill's platform, securing the nonprofit's financial future.

Hope For Paws

Alex Babcock

Project Manager