Case Study: Cure Blindness Project raises over $700K in non-cash gifts with FreeWill

How Cure Blindness Project actively promotes non-cash giving and raised over $700K with FreeWill

The Cure Blindness Project, a nonprofit focused on eradicating avoidable blindness, faced the challenge of promoting and facilitating non-cash donations from its affluent donor base. Their traditional methods for handling assets like stock were clunky and inefficient, and they needed a better way to educate donors on tax-smart giving. To address this, they partnered with FreeWill and its Smart Giving Suite.

FreeWill provided a comprehensive solution for non-cash gifts, including stock and donor-advised funds. The Cure Blindness Project promoted these tools on their website and through targeted outreach, while their team received training from FreeWill. This strategic shift streamlined the giving process and improved donor stewardship. As a result, FreeWill helped the organization raise over $700,000 in non-cash gifts within the first year.

Cure Blindness Project

Ruth Bolan

Chief Development Officer