Case Study: Breast Cancer Research Foundation raises $7M+ in 7 months with FreeWill

How BCRF kickstarted their legacy program

The Breast Cancer Research Foundation (BCRF) sought to prudently establish a new legacy giving program to engage supporters and unlock new philanthropic opportunities. To build their pipeline of planned gifts efficiently, they partnered with FreeWill and utilized their National Feature service.

FreeWill's National Feature placed BCRF in front of a wide audience creating wills on its platform, effectively acting as a powerful marketing channel. This FreeWill solution generated remarkable results in just seven months: 295 new planned giving donors were acquired, leading to $7.5 million in commitments and an additional $21 million in contingent residual gifts, which allowed BCRF to formally launch their new legacy society.

Breast Cancer Research Foundation

Lucretia Gilbert

Chief Philanthropy Officer