Freewill
40 Case Studies
Case Study: American Foundation for Suicide Prevention raises $5M in bequests with FreeWill
A Freewill Case Study
How Ashly Alberto raised $5M for suicide prevention with FreeWill
The American Foundation for Suicide Prevention needed to establish a planned giving program from a nearly nonexistent base. National Fundraising Director Ashly Alberto sought a solution from FreeWill that would quickly educate her on best practices and provide a method to document new bequest gifts without adding significant strain to her existing workload.
By implementing FreeWill's bequest tool and a new marketing strategy, the organization launched its program in under a month. FreeWill helped the foundation set and then dramatically exceed its goal, resulting in $5.4 million in new bequest commitments and 70x growth within the first year.
Open case study document...
American Foundation for Suicide Prevention
Ashly Alberto
National Fundraising Director