Case Study: Andrew Wommack Ministries achieves $109M in legacy gift commitments with FreeWill

How Andrew Wommack Ministries raised over $109M in legacy gifts with FreeWill

Andrew Wommack Ministries (AWMI), a media ministry, saw a significant opportunity to grow its legacy giving program but required a partner that respected its donor privacy and aversion to direct solicitation. They partnered with FreeWill and its Planned Giving Suite to address this challenge, as it allowed them to educate their community about planned giving without needing to share donor lists.

FreeWill provided a solution where AWMI could offer supporters a free will-creation tool, which removed the cost barrier of estate planning. This approach allowed the ministry to connect with a new segment of supporters. With guidance from a dedicated FreeWill strategist, AWMI achieved remarkable results, securing over $109 million in legacy gift commitments and adding more than 470 new legacy donors.

Andrew Wommack Ministries

Mike Nelson

Partnership Financial Planner